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Score on Pink Friday: Shop Small First!


What is Pink Friday?

Move over Black Friday, there's a new kid in town! And this kid is all about supporting local businesses, the backbone of our communities! Introducing Pink Friday- November 17th- a fun alternative to the chaotic shopping frenzy that takes place the day after Thanksgiving. It's all about small businesses supporting one another, community over competition, always.


Why Pink?

Well, why not? Pink is fun, vibrant, and a little bit unexpected. It's like adding a sprinkle of glitter to your shopping cart. Plus, it's a color that represents compassion, love, and support. And that's exactly what Pink Friday is all about - showing some love to the small businesses that make our communities unique.


Shop Small First

Before you get caught up in the madness of Black Friday and the big box stores, take a moment to think about the impact your shopping choices can have. By shopping small first, you're not only supporting local entrepreneurs, but you're also investing in the dreams and aspirations of your neighbors. You have no idea how happy it makes us when we get an online say or see you walk through the door. We literally do a happy dance, drop it low, shimmy, all of it- you name it we've done it. You're the reason Ferne Boutique has been here for the last 8 years, and we're beyond grateful for your continued support.


Support Local

Small businesses are the lifeblood of our communities. They bring character, charm, and a personal touch to our shopping experiences. When you support local, you're not just buying a product, you're supporting someone's passion and livelihood. And that's pretty special. We're grateful to be surrounded by so many driven and amazing entrepreneurs and small businesses in Ann Arbor and Bay City, Michigan. It's remarkable to see the hustle and it all come to life! These small businesses are here for YOU. Remember that.


Why Pink Friday Matters

Pink Friday is more than just a catchy name. It's a movement. It's a reminder to think outside the big box and consider the impact of our shopping choices. By participating in Pink Friday, you're making a statement - a statement that says you value the unique offerings of small businesses and the people behind them. #ShopSmallFirst this holiday season!

How to Participate in Pink Friday

Participating in Pink Friday is as easy as pie (or should we say, as easy sipping a glass of wine?). Here's what you can do:

1. Shop local: Visit your favorite small businesses and discover new ones in your community. You might just find the perfect gift and have a memorable shopping experience along the way. Share photos of the businesses you've supported and maybe even a few of the amazing pieces you've found!

2. Spread the word: Share the Pink Friday movement on social media. Use the hashtag #PinkFriday and #ShopSmallFirst to show your support and encourage others to shop small.  A simple click liking a post, sharing it on Facebook or your IG story means more than you will ever know.


The Bottom Line

This holiday season, let's make a conscious effort to support the small businesses that make our communities thrive. Whether it's Pink Friday or any other day of the year, every purchase you make from a local business makes a difference. So, let's shop small, shop local, and make a big impact! We look forward to helping you find a cute holiday look and find the perfect gift this season. Stop in and visit us in Bay City, Michigan and Ann Arbor, Michigan- if you're not local, don't worry, you can shop on our site 24/7. 

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