Our Story

Bringing You Styles for All Aspects of Your Life.


We currently have four brick and mortar locations in Michigan. They are located in Ann Arbor, Bay City, Detroit, and the 12 Oaks Mall. Plus, we have a fifth location, our amazing website. So we can style you no matter where you live in the the country! How cool is it that you can shop with us right in your living room? Visit our locations page for more information on each shop. 


At Ferne Boutique, our team members are customer focused and strive to give you the experience that you deserve. We want you to feel welcomed from the moment you step through our doors, and uplifted by the time you leave. Our stylists are here to help you in any way they can, whether you're searching for pieces for your day to day life or for an upcoming occasion.


We are women, who believe in empowering other women. We keep it real, and encourage you to own your own inner beauty. We believe that everybody is unique, and beautiful in their own way. Our mission is to help you radiate that with our curated collections of styles fitting for all aspects of your life.


We focus on selecting quality, unique styles and brands. We carefully select pieces that you can effortlessly style from day to night. We want to provide you with styles that will be staples in your wardrobe along with a few trendy pieces to mix in each season. Ultimately, providing you with styles that will cater to all aspects of your life. Ferne Boutique, your lifestyle headquarters.

Laura Horwath

Owner + Founder

Alex Appold

Store Manager - Bay City

Miranda Matuszak

Store Manager- Detroit

Maria Smith

Store Manager- Ann Arbor

Rebecca Vinson

Store Manager- 12 Oaks

Marisa Kimmel

Photographer + Content Creator

Kaylynn Hoffman


Kathryn Adams


Sarah Mikoleizik


Samantha Pickelman


Lauren Mleczko


Autumn Wheeler