On the blog

Are you ready to shop 'til you drop and have a blast with your bestie? Well, mark your calendars because on June 14th and 15th, Bay City, Michigan is the place to be for our Summer Boutique Crawl! What's the Buzz? Nine amazing shops are participating in this event, some will be offering incredibl...

Are you tired of fast fashion that falls apart after a few wears? Look no further than Ferne, where quality is our middle name (not literally, but you get the idea). We take pride in curating a selection of clothing, accessories, and gifts that are not just trendy for a season, but will last you ...

Festival season is upon us, and it's time to bring out your inner boho babe and dance like nobody's watching (even though everyone totally is). Whether you're hitting up Coachella, Bonnaroo, or your local music fest, you'll want to look and feel your best while you're grooving to the music. Here ...

Are you ready to capture those precious family moments in a picture-perfect way? Well, look no further for some outfit inspiration for your family photo session in Bay City or Ann Arbor, Michigan! We know that planning outfits for family photos can cause so much stress- so we want to help allevia...

Looking for the perfect pair of jeans that make you feel like a million bucks? Look no further than Ferne! At Ferne, we pride ourselves in carrying quality brands and pieces that not only make you look good but also make you feel good. And when it comes to denim, we've got you covered with Daze D...

Spring has finally arrived in Michigan, bringing with it unpredictable weather and the perfect excuse to update your wardrobe. Whether you're a fashionista or just looking to freshen up your closet, these spring fashion favorites are sure to put a spring in your step (pun intended). 1. Linen Tops...