Ferne Collegiate Licensed Collection

A few years ago, we began designing our own custom Michigan-inspired tees and sweatshirts. We have always loved our beautiful state, and we wanted apparel that felt stylish, comfortable, and something we'd actually want to wear. You all loved our graphic tees and embroidered sweatshirts as much as we did.

But the more we looked around and listened to our customers, the more we noticed a gap in the collegiate market. Most game day apparel felt overly generic, cheesy, or looked exactly like everything else on the shelf. Our Collegiate Collection started with a simple idea: collegiate apparel could be so much better than what was already out there.

So we got to work designing collegiate pieces with a more elevated, aesthetic feel—styles that could take you from tailgates and football games to everyday life. We started with University of Michigan-inspired designs-- sweaters, tees, and crewnecks that blended school spirit with a look that felt uniquely Ferne.

The University of Michigan Licensing team reached out to us about becoming officially licensed. We met with their team, navigated the licensing process, and then waited... and waited some more (not so patiently, if we're being honest).

Once we officially became licensed, we knew this was just the beginning.
Since then, we've expanded our collegiate offerings to include additional universities throughout Michigan, giving more fans access to apparel that feels fresh, thoughtfully designed, and unlike the typical collegiate gear. Most recently, we've expanded beyond Michigan with the addition of Indiana University, and we're excited to continue growing our collection in the years ahead.

What makes our collection different is the care that goes into every single piece. Every licensed style is thoughtfully designed in-house by our team, with you in mind. From the initial vision to the finished product, we focus on creating pieces that feel timeless, wearable, and something you'll reach for long after game day is over.

Quality is at the heart of everything we do. We carefully chose a brand who uses high-quality fabrics and premium yarns for our sweaters and knitwear, ensuring each piece feels as good as it looks. For our tees and sweatshirts, we're proud to partner with a Detroit-based manufacturer to help bring our designs to life, allowing us to support local production while maintaining the level of quality our customers have come to expect.

We're passionate about creating collegiate apparel that doesn't just represent your school—it represents your personal style, too. Whether you're cheering from the sidelines, walking campus, or simply showing your school pride, our goal is to create pieces you'll love wearing season after season.

Thank you for supporting our small business and for allowing us to continue doing what we love: designing collegiate apparel that feels a little more elevated, a little more intentional, and thoughtfully designed for everyday wear.

We're excited to continue growing our collegiate lineup and bringing our signature Ferne style to even more campuses. We have plenty of exciting additions in the works, so stay tuned—there's more to come!