The countdown to game day starts now, and we couldn’t be more excited to introduce our newest collection: In Style on the Sidelines.
Whether you’re spending Saturdays on campus, Sundays cheering on the Lions, heading to a Red Wings game, catching the Pistons downtown, or simply meeting friends for a tailgate, this collection was designed with one thing in mind: helping you feel confident, comfortable, and effortlessly put together all season long- without blending in and looking like everyone else!
This launch features all-new officially licensed collegiate styles, including the addition of Wayne State University and Indiana University to our growing collegiate lineup! We’re so excited to expand our collection with even more schools, giving more fans the opportunity to wear their team pride in a way that feels stylish—not just sporty.
Of course, game day style is about so much more than a sweatshirt. That’s why we’ve pulled together everything you need to create the perfect sidelines look from head to toe.
Think:
- The denim you’ll wear every weekend
- Cozy sweaters and pullovers
- Collegiate tees and layering basics
- Hair clips to complete your game day look
- Stackable jewelry made for mixing, matching, and showing your team spirit
- Stadium-approved clear bags that check every box without sacrificing style
These are the pieces you’ll reach for whether you’re tailgating before kickoff, walking across campus, celebrating a big win, or grabbing dinner after the game. They’re versatile enough to wear beyond game day, making them staples you’ll keep reaching for all fall and winter long.
At Ferne, we believe showing your team spirit doesn’t mean giving up your personal style. That’s exactly what inspired In Style on the Sidelines—a collection filled with elevated, easy-to-style pieces that let you support your favorite teams while still feeling like you.
No matter who you’re cheering for this season, we’ve got your sidelines style covered.
Here’s to football Saturdays, hockey nights, basketball season, unforgettable tailgates, and every victory in between. We can’t wait to see how you style the collection! We’ll see you tomorrow in Ann Arbor and Bay City, Michigan to shop the collection in person! Or don’t wait and shop it now- In Style on the Sidelines!