On the blog

The countdown to game day starts now, and we couldn’t be more excited to introduce our newest collection: In Style on the Sidelines. Whether you’re spending Saturdays on campus, Sundays cheering on the Lions, heading to a Red Wings game, catching the Pistons downtown, or simply meeting friends fo...

Graduation day is one of those milestone moments that deserves an outfit as special as you are. Whether you're walking across the stage or cheering from the audience, finding the perfect white dress can feel like a lot of pressure. But here's the good news: there's no single "right" way to do whi...

Are you ready to kick off game day in style? Whether you're cheering on your favorite team from the stands or hosting a watch party at home, having the right accessories can take your game day experience to the next level. From ball caps to clear bags, here are some must-have game day accessories...

Are you ready to hit the stands and cheer on your favorite Detroit and collegiate sports teams in style? Whether you're heading to a basketball game or a hockey match, your outfit can show off your team spirit while keeping you cozy in the chilly winter weather. Let's dive into some fun and style...

A look inside our collegiate licensed Michigan Women's Basketball sweater collection

Guess what, Wolverines fans? Ferne Boutique has some exciting news to share! After what felt like an eternity of waiting, we are thrilled to announce that we are officially collegiate licensed to sell University of Michigan apparel! Cue the fight song and maize and blue confetti! What does this m...